My idea
My idea is to create a wild west/cowboy theme. Hellmanns mayonaise is the bad cowboy in town and finds people who eat food without mayonaise. The mayonaise will wear a cowboy outfit to create the theme and to bring comedy into the advert which is what I want to get from it. I will use a board in the back of the mayonaise to make the mayonaise fit with the outfit that it will be wearing. My idea is based in a kitchen with a women making a sandwich, wild west music comes in the background and the women is looking around to see where the noise comes from, as she turns back around the mayonaise is there and it is "looking" at the women, there is a close up of the women as she looks in fear then there is a noise which suggests the mayonaise at shot at her, she opens her eyes and looks at the mayonaise, the mayonaise top is open, she looks at her sandwich as it now has mayonaise on it. She looks at smiles and eats the sandwich. There is then a packed shot of the mayonaise with the theme music and then the mayonaise is knocked over by accident.
Camera shots
I want to get extreme close up to get the effect you see when you watch cowboys films where they draw their guns. I also want to get establishing shots to show where the advert is shot at.(Kitchen).
Lighting
I want to get natural lighting because the advert will be shot in a kitchen, i want to get the lighting either from natural light bulbs or from the light in a window, shining on a table.
Location
Kitchen in a average looking house. Bright kitchen.
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