Hellmanns brief

500 word essay on Hellmanns brief
What will I look at in the brief? 


Hellmanns Squeeze is a new product that is easier to use than the previous product which is Hellmanns in a jar, to be able to promote this new product with an advert I must understand the brief of the product which has been given to me. The things that I must look at are the demands, structure, constraints, discretion and the opportunities.

Demands


There are a number of demands that I must meet to able to carry on with the advert otherwise the advert will not meet the demands and the advert will not promote well and sales as well. The demands that are required from the brief is to promote the new squeeze bottle for Hellmanns, using this product will help you to prepare and enjoy making food, because its a fun and new way of using mayonnaise. Another demand is that you must promote healthy eating, there cannot be unhealthy foods such as burgers on the television because of the bad factors it has on peoples bodies. Sandwiches or tuna is most likely product to use because they are healthy and because you can use mayonnaise in both foods.

Structure


To be able to make my advert I have to see what I can do and the requirements of the brief, by doing this I have to look at the structure of the brief.
The structure of the brief is:-

• Getting from the Hellmanns jar to the Hellmanns squeeze, which is two separate containers.
• However you make food, use Hellmanns mayonnaise because it is a premium brand and tastes great with anything.
• Appeal to a wider market by using fun gags.
• Promote real and healthy food.(Also a demand). 
• Make people enjoy eating their food.
• Helps your social life because of the taste.
• Fun slogans "a different kind of dollop".
• Get Hellmanns on the fast food list, which is very popular.
• Creative idea.
• Make the idea of Hellmanns fun.
• Promote to other countries across Europe, such as France, Italy, spain, Portugal, Ireland and Greece.
• Make Hellmanns better than the other dressings for food such as Laughing Cow and Marmite.

Constraints and discretion

Constraints and discretion are the limits and flexibility of the brief, what I can and can't do. I must look at the brief to be able to see what is allowed in the advert.

The constraints and discretion of the brief are as followed in bullet points:-

• You cannot go over 30 seconds
• Include the click on the top of the bottle
• The moto, which is Hellmanns makes it.
• Appeal to a modern audience
• Promote healthy food
• Include the squeeze bottle

Opportunities

The opportunities for Hellmanns mayonnaise is that there are many products that will compete with the product and that new products are being made which are more appealing to other audiences, the opportunities that will come from the advert is that the advert will promote the new product because of its appeal, then that will promote Hellmanns mayonnaise.