I have looked at the brief and previous adverts to get some ideas, I will put bullet points to help me to create my own idea.
Hellmanns mayonnaise squeeze bottle
- Healthy food
- Hellmanns makes it
- Fresh food
- New squeezy bottle in town
- Close ups
- Comedy
- Funny music
- Fast cuts
From looking at my brainstorm the point that stands out the most to me is "New squeezy bottle in town". I like this because of the way it is said, this to me gives me an idea where I can use this.
- Cowboys
- Wild west
- Guns
- Squeeze bottle is a cowboy and making sure that everyone puts Hellmanns mayonaise on their food.
Legal constraints
- 30 second advert
- Include the click on the bottle
- The bottle
This is a mind map that I done on paper which is what I want to do, i broke down some points to help me for when i do my advert. I want to create a cowboy theme with the mayonaise being the main character and the "new squeezy bottle in town".
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