Tuesday, 21 June 2011

legal constraints

Legal constraints


I have decided that I am going to create a advert for Hellmann's mayonnaise. To be able to create my advert i must go by the legal constraints for the advert which is required. such as: 

  • That hellmanns can be used in social events, by showing the product being used. 
  • I must not show any other existing products, if i show the products then i am still selling the other product. Also the company has their own rules for promotion.
  •  I shouldn't use easy cooked food such as burgers, because they are not "real food". A sandwich can be used because it is real food. When making the food i must show emotions which are happy because this is a socially event. 

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